Finals

Brand Values

Tabasco is a hot sauce that is made from Tabasco peppers, vinegar and salt. Since its Beginnings in 1868 very little has changed about the product. The design of the bottle has been unchanged as well as the recipe, the bottles are modeled after the cologne bottles that were used in the first batches in 1868. 

One notable change about the product would be the shift from growing the peppers on Avery Island to Central and South America, this was to keep up with the production demands of the sauce.

The peppers are grown and picked by hand, they are then mashed with the salt and vinegar and aged in oak barrels that have been previously used for Jack Daniel’s Whiskey. The main flavour comes from this aging process rather than having a fancy recipe.

Tabasco has a few other products they produce with different flavours of their sauce. They also have a selection of Tabasco Chocolate.

Tabasco hot sauce is a product that is loved all around the world and has always been there, the product has appeared in various different movies and TV shows as well.

Rational

My brand for this project in Tabasco hot sauce, I choose to design a firebird / Phoenix as it illustrates the hotness of the sauce. Since the brand has a very simple design and has not changed since the company began I choose a realistic gritty style in order to give the brand some more life and interest. I choose to base my design off a family of birds called Antbirds which originate from Central and South America, this choice was made because the chilli’s for Tabasco are grown in these areas. I choose deep reds as the base of my colour pallet as it is the colour of the sauce, I also used greens as my background colour as it is a contrasting colour to the redish colours I used for my character so that it would make the character pop.