After Feedback

My feedback from class was that no-one knew what my product the characters are for so I am going to have to come from a different approach. I got feedback that I should do something that relates to hot sauce more e.g something on fire like a Phoenix. Because the design of the product is very simple I wanted to design something gritty and exciting to lift the interest of the brand. I grabbed some reference of Phoenix's and Hawks to draw from. 

I was thinking I could use Birds of Paradise as reference since they have such interesting shapes and feathers.