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I began to sketch some ideas in Photoshop still not really knowing what direction I wanted to go, just playing with ideas.

Tabasco Research and Reference

Tabasco sauce is quite an old company and have been making their chili sauce since 1868, the interesting thing about this company is that the recipe, bottles or branding hasent changed since then so this is something I may want to convey in my character. Original the chili peppers for the sauce were grown on Avery Island but are now grown mostly in Central and South America as there is more farmland and predictable weather. The only ingredients in the sauce is chili peppers, vinegar and a little salt, the sauce gets it flavor from the old whiskey barrels it is aged in. For my design I want to incorporate the ideas of unchanged enduring, simple organicness of the recipe and take influence from South America to give the character location to the production of the product.

I began to grab lots of reference from the internet that I thought may be useful.

Brand to Design Character For

We have to pick a brand that is either food, beverage, sports team or cleaning product to design a new character for, here are some of the brands I was considering.

I decided to investigate Shapes, Tabasco sauce and Mexicano's further as I though they would be the most interesting to design for.

In the end I decided to pick Tabasco sauce as they had a company history that was far more interesting than the other brands, plus the product has not had a character before so it gives me a blank slate to design on.